11.06.2008 | Prospects for Mobile Internet

According to the head of Google, Eric Schmidt, the future lies in advertising on the mobile Internet. “In a few years, mobile advertising will generate more revenue than advertising on the normal web,“ Schmidt speculated in an interview with the Frankfurter Allgemeinen Zeitung (FAZ) a few days ago.
Following the iPhone, when other mobile devices with similarly good web browsers are on the market and they become more popular, the value of advertising on mobile phones will increase considerably.
This is also in affirmation of the services that firststars provides, which has been successfully providing marketing services on the mobile Internet for numerous customers for some time already.

02.06.2008 | firststars has moved into new offices directly at Hackescher Markt

Last week, firststars GmbH moved into its new offices in Rosenthaler Str. 42, directly at Hackescher Markt in the heart of Berlin.
For firststars, one of the leading online & mobile marketing agencies, this relocation and the consequent spatial expansion means even more quality and efficiency in serving its customers.

Photo: The new headquarters for firststars GmbH in Rosenthaler Str. 42, directly at Hackescher Markt in Berlin.

18.07.2007 | Google Pay per Action (PPA) Model

The world-wide largest search engine starts a new advertising model in beta phase. The so-called Pay by Action model offers success based advertising with Google. The following media are available: text-adverts, banner-advertising and video-advertising, text-links. Content-traffic is delivered by the Google Adsense Program. Campaigns can be created in the Google Adwords Program and already existing campaigns are compatible with the Pay per Action Model in regards to the tracking-system.

22.02.2007 | The Google quality score

The world’s leading search engine Google announces an update for the AdWords quality score. According to Inside Adwords in the next 5 days further work will be carried out on the AdWords quality score, which will most probably mean certain aspects of AdWords ads becoming mixed up. Only a week ago Google mistakenly filled top keywords with above-average CTR with minimum click prices before correcting their mistake again. It should be interesting to see what now happens and what consequences this will have for customers and affiliates.

19.01.2007 | firststars website goes online as beta version

The leading online marketing agency firststars will be launching its internet site as a beta version. The firststars online marketing team hope you enjoy using our websites!